Superbrands Romania

Marketing today is no longer just about visibility. It’s about creating relevance across multiple audiences, channels, and markets while staying true to a brand’s identity.

This is a challenge Alexandra Sava knows well. Over the past 18 years, she has worked across integrated marketing, communications, brand development, and demand generation, helping businesses navigate growth and differentiation in increasingly competitive environments.

Today, her work extends across multiple markets and regions, bringing together strategic thinking, commercial impact, and a deep understanding of how brands connect with people.

We are happy to welcome Alexandra to the Superbrands Romania 2026–2027 Honorary Council. 👏

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Ioana Petrescu has built her career around one of the most important elements in : the ability to turn service standards and customer expectations into experiences that strengthen long-term brand reputation.

With more than 15 years of experience in luxury hospitality, her work combines guest experience strategy, operational excellence, team leadership, and a strong understanding of premium brand positioning in highly competitive environments.

Ioana joins the Honorary Council of the 12th edition of Superbrands Romania with valuable expertise in customer experience, organizational culture, and luxury brand development.

Welcome to the Honorary Council, Ioana! 👏

BDR Associates