Urbasofia

Urbasofia

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URBASOFIA is a town and regional planning company created in October 2011. Come visit - http://www.urbasofia.eu/index.php/en/

03/07/2026

Pentru noi, proiectul URBREATH a fost o provocare frumoasă: cm putem pune în valoare patru terenuri aflate într-un țesut urban fragmentat, dar care beneficiază de un peisaj natural aparte datorită apropierii de malurile Someșului.

În luna iunie, cu sprijinul Primăria Cluj-Napoca și al echipei Rustic Construct Baia Mare, am instalat mobilierul urban pe care l-am proiectat pornind de la discuțiile cu comunitatea și de la conceptele dezvoltate de studenții de la USAMV Cluj-Napoca. Aceste intervenții reprezintă a doua etapă a transformării siturilor, după acțiunile de voluntariat prin care au fost plantați arbori, arbuști și graminee.

Sunt intervenții simple, care invită la observarea naturii, la întâlniri spontane, la un moment de repaus în ritmul cotidian. Din terenuri puțin utilizate, aceste spații devin locuri deschise pentru utilizări flexibile: o conversație cu vecinii, un picnic, câteva ore de lucru sau de studiu la umbră ori, pur și simplu, un loc unde să asculți susurul Someșului.

Mulțumim tuturor celor care au contribuit la acest proces: echipei de proiect, Primăriei Cluj-Napoca, studenților USAMV și tuturor colaboratorilor implicați.

Photos from Urbasofia's post 22/06/2026

On June 21, 2026, Urbasofia represented the CityWalk project 2.0 project and Fair Mobility project at the national level during the New Urban Habits Festival, organized by UrbanizeHub in Bucharest. The festival brought together professionals from national and local public administrations, as well as experts in urban planning, architecture, sociology, and other related fields.

As part of the festival, URBASOFIA hosted the "Behaviour-Change Lab", an interactive workshop dedicated to behavioural change and sustainable urban mobility, building on the experience and outcomes of the projects CityWalk2.0 and Fair Mobility.

The exercise encouraged participants to better understand the diverse mobility needs of different user groups and highlighted the importance of integrating behavioural change into the transition towards sustainable mobility. By combining storytelling with practical problem-solving, the workshop invited participants to develop concrete, people-centred solutions for changing travel behaviour.

We were pleased to be joined by the CityWalk 2.0 project team from Satu Mare, who presented their pilot action, shared their experience as one of the project's pilot cities.

Let’s keep walking! 🚶‍♀️🌍

Photos from Urbasofia's post 15/06/2026

Urban transformation becomes meaningful when ideas are tested in real places, together with the people who use them.

Between 8-10 June, within the URBREATH Horizon Europe Project, the urban furniture designed for the four pilot sites in Cluj-Napoca (Sahia, Nădășel, Timișului and Bărc III) was implemented on site, together with the Primăria Cluj-Napoca and the Rustic Construct from Maramureș.

This intervention builds on a longer URBREATH process in Cluj-Napoca, combining co-design, student involvement, planting activities and on-site testing. Urbasofia coordinated the work with USAMV Cluj-Napoca students and developed the final urban furniture design based on site-specific observations and community needs. The implemented elements bring together simple benches, modular seating, multifunctional platforms, planter boxes, circular activity modules and a landscape-viewing frame, complemented by soft rope fencing that helps structure the sites. Dedicated dog-friendly areas were also defined, where specific play furniture for pets will be added.

What became visible from the first moments of implementation was the immediate local response. Children, adults, older residents and even pets began using the new installations almost instantly, showing how small-scale interventions can generate tangible local impact when they respond to real needs and everyday behaviours.

For URBREATH, this implementation is one stage in a broader European process focused on nature-based solutions, climate-responsive urban regeneration and community-oriented public space. In Cluj-Napoca, the four pilot sites continue to function as living testing grounds for exploring how greener, more inclusive and more liveable urban environments can be created through collaboration, local knowledge and on-site experimentation.

Special thanks to Primăria Cluj-Napoca, the Rustic Construct from Maramureș, USAMV Cluj-Napoca, and all local actors involved in bringing this stage to life.

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Address


Strada Frumoasa, Nr. 8
Bucharest
010985

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00