Bursa de reclama

Aproape jumatate din ad-urile online nu sunt vizibile – asta stim.
Ad-urile above-the-fold nu scapa acestui fenomen, desi isi pastreaza statutul de pozitii premium.

Cand vizibilitatea va fi norma in materie de ad buying si selling, pozitiile premium se vor schimba in functie de insight-urile oferite de tool-urile care masoara vizibilitatea reclamelor.
Atunci, formate ca “superview” sau “conversation units” vor fi raiul publicatiilor.

Ads Above the Fold Are Not More Viewable Roughly half of online ads are going unseen, per various reports. This is creating a nightmarish scenario for advertisers who face the prospect of wasted spending while publishers are left having to reassure buyers whose confidence in the medium is shaken.

Initiative a publicat Media Factbook 2013.

In timp ce printul a scazut cu 10 procente fata de anul precedent, radioul cu 8 procente, iar TV-ul cu 4 procente online-ul isi continua cresterea, alimentata de doua instrumente puternice - SEM si Facebook

Statistici din studiu, pe scurt:
Penetrarea internetului in 2012 este de 50.5% (9,6 milioane de useri)
Online market share = 14 %
Penetrare smarthphone = 15-20%
Performance marketing share= 46,5%; restul de > 50% revine campaniilor display

Media Fact Book 2013 In 2012, the media market evolution followed a similar pattern as in 2011. The total market size further decreased by 2%, reaching a total volume of 303 million EUR. Online was the only media with an increase in both volume and share, albeit at a slower pace (21% increase in 2012 compared to 30% in…

Who's who in Mobile?

Topul celor mai influenti jucatori din publicitatea mobile, via Business Insider.

Meet The 29 Most Important People In Mobile Advertising Ranked by revenues, employees, and influence.