Diud

Behind every fresh tomato on the shelf, there’s a local farmer, a story, and a lot of heart.🧑🏼‍🌾

In this project for Mega Image, we followed the journey of local produce - from greenhouses deep in the countryside to the supermarket aisles in the city 🌶️🛒

We captured not just the process, but the people: the farmers, the teams, the long days in the heat, and the connection between land and community.

This is how rural life finds a home in urban spaces.🌿

Client: MEGA IMAGE
Agency: Red Dots
Lead: Anca Gheorghe
General Producer: Claudia Pripas
Producer: Irina Teodorov
Director: Ionuţ-Florin Negrilă
DOP:
Equipment: Bivolul
Props Master: Svâc Production
Gaffer:
Transport Coordinator: