iSense Solutions

Fake news 2026: Romania among the top countries where detecting disinformation is perceived as increasingly difficult (69% vs. 62% EU average)

69% of Romanians say it is more difficult today to identify fake news than it was five years ago—above the EU average of 62%, according to the latest iSense Solutions data.
From a research perspective, this finding goes beyond exposure to misinformation. It signals a deeper challenge: the erosion of trust in today's information ecosystem.
When people struggle to distinguish verified information from manipulated content, two important consequences emerge:
-  Skepticism grows toward almost every source—even credible ones.
- Information bubbles become stronger, reinforcing existing beliefs while reducing openness to different perspectives.
Romania is not alone. Similar results are reported in Poland and the Czech Republic (70%), as well as Croatia, the Netherlands and Spain(68%). Meanwhile, the lower figures in Bulgaria (46%) and Türkiye (48%) raise important questions about media literacy, exposure to disinformation, and trust in institutions.
For brands and organizations, the takeaway is clear: trust is built through transparency, consistency, and credible sources. In an environment where audiences are becoming increasingly cautious, credibility is no longer just a reputational advantage—it is the foundation of effective communication.

The data is part of the "iSense Global Perspectives – Redefining Consumers Worldwide" study, conducted by iSense Solutions in partnership with the Main Frame panel, through online data collection (CAWI) in 2025, on a total sample of N=10,055 respondents (approx. N=250/country) from 39 countries, aged 18–65, representative by age, gender, and region in each country surveyed.

Prima zi de FOMO .owners la Sala Luceafarul, unde .canda modereaza ziua de The Business of Going Out. Ne asteapta o zi plina de povesti inspirationale, date si informatii de la speakeri care au schimbat HORECA in Romania.

Buna dimineata de la evenimentul Branduri cu buletin de Romania, organizat de !
, Director Cercetare Calitativa iSense Solutions intr-un dialog despre asteptarile consumatorilor de la brandurile romanesti si care sunt factorii care influenteaza decizia la raft.