Dare Digital

In a saturated market, brands don’t stand out by saying more. They stand out through ideas people remember.
For Feliway, that idea was “La Pisicolog”: a humorous campaign on real cat stress, told through the language of therapy.
Even the PR kit became part of the story.
Because when the idea is strong, everything becomes content.

Ana-Maria found her way to Dare by pure chance, but the people made it feel like the right place pretty quickly. Or, at least, that’s what she told us. 😇👀

As a Client Service Intern, she got to move between departments, conversations and different sides of the industry, discovering how complex advertising can be when you start seeing what happens behind the scenes.

What she likes most? That advertising feels a lot like understanding people. Brands have personalities, layers and their own kind of character, and the real challenge is learning how to understand them fully before communicating them creatively.

Welcome, Ana-Maria!