Pi2

Some client relationships don't feel like client relationships after a while.

WU Executive Academy has been part of the Pi2 story since the beginning and watching what they've built in Romania and Bulgaria over the years is one of those quiet professional prides that doesn't always make it into a post, but deserves to.

This month, we were proud to support a new round of the WU Executive MBA scholarships awarded in partnership with Ziarul Financiar in Romania and Капитал in Bulgaria, and evaluated by a jury of business leaders who understand exactly what executive education is worth.

And this year, the milestone was bigger than usual. 20 years since the first class in Bucharest. Two decades of executives who went back to school not because they had to, but because they chose to, and came out with something that doesn't expire.

The rooms in these pictures say it better than we can. The energy of people who are serious about where they're going.

To the WU Executive Academy team, the media partners and the community of over 550 alumni who made this happen. Thank you for letting us be part of it.

Here's to the next 20. 🎓

Influencer marketing has never been bigger. And the credibility lift has never been harder to earn. That's not a coincidence. It's what happens when an audience becomes literate enough to distinguish between a recommendation and a transaction.

Audiences didn't become cynical. They became better at reading the room.
They follow creators for the relationship, and they notice, almost immediately, when that relationship is being rented out.

Most brands are still writing briefs around reach and impressions. That's a visibility strategy. What actually builds trust looks different — and it starts long before the campaign does.

Our colleague, Andreea-Mihaela Gheorghiță, Social Media & Influencer Marketing Executive, wrote about what that shift looks like in practice. Read the article, in comments 👇