VML
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VML harnesses creativity, technology, and culture to create connected brands.
Last week: Cannes Bronze Lion. 🥉🦁 This week: Behind the scenes. 🎬
We teamed up with to disrupt a traditional category and turn life insurance into an active tool that can actually saves lives.
Still buzzing from the win. ⚡Hit play to see how we did it.
Big up to the team and partners. We did that! 👇
22/06/2026
We started celebrating over the weekend, and we’re still going! 🎉🦁
We are thrilled to kick off the week by celebrating 3 Cannes Lions shortlists for Save-A-Life Insurance!
The campaign was recognized across: Health & Wellness Lions (Insurance) & PR Lions (Consumer Services/Business to Business) & PR Lions (Launch/Relaunch).
Out of thousands of global entries, earning 3 shortlists is a massive achievement. A huge thank you and congratulations to every VMLer who helped bring this campaign to life. Let’s keep the celebration going all week!
23/04/2026
We’re incredibly proud to announce that our Safe to Play Hub campaign is among the Global Grand Contenders for the prestigious 2025 Global Best of the Best Effie Awards! ✨🏆.
This follows a fantastic run for the campaign, previously recognized with:
* Effie Romania: 1 Gold, 1 Silver, 1 Bronze
* Effie Europe: 1 Gold, 1 Silver
Being a Global Grand Contender means our work is celebrated among the most effective marketing campaigns worldwide, selected from Gold and Grand winners across 60+ countries.
We’re proud to see the D***x Safe to Play Hub continue to set benchmarks for marketing effectiveness. Congrats all our team!
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Frumoasa 39
Bucharest
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