Necula Studio

Brand identity for - I'm Possible - a social influence organisation, working with young men and women and teenagers, helping them fight addictions, find meaning and live better lives altogether.

The symbol is an abstract representation of the idea of a community gathering together around a direction (a star - North Star). The colour palette was chosen to communicate hope and optimism.

The modern typography was chosen to communicate relevance when dealing with the 21st century teenagers and a pattern was created around the star symbol to round up the identity.

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"Every company's greatest assets are its customers, because without customers there is no company."

Michael Leboeuf

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Windfield is a ready-to-assemble, modern furniture, decoration and home accessories manufacturer and retailer based in Maple Grove, Minnesota, USA.

Windfield is characterised by the modernist designs and a high standard in the manufacturing processes, ensuring all its products are premium.

The Windfield logomark is a modern geometric representation of the initial of the name, constructed from three separate elements as a subtle reference to the ready-to-assemble nature of its products.

The two shades of green were chosen as the primary colours of the brand as an allusion to the extensive forested areas of the state of Minnesota, with the contrasting Cocoa Brown complementing the cold nature of the greens.

The result is a modern and bold identity designed to place the Windfield brand at the forefront of a highly competitive field.

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