OTB Creative

Great branding isn’t about adding more elements — it’s about adding more meaning. ✨
Helian’s brief asked for four animals in the logo. 🐑🐄🐖🐓
Together with the client, we transformed that request into something bigger: a flexible design system. 🌱

A bold, cohesive logo. 🔶
A positive, farm-friendly color scheme. 🌾
And a set of icons derived from the logo’s visual DNA — each one reinforcing the idea that Helian supports every corner of your farm. 🧩

Design with purpose. Branding with clarity. 💛

✨ In this post we want to talk about Constructivism, an art movement that emerged in Russia around 1913 and went on to influence the art world worldwide. Movements like Bauhaus and De Stijl were deeply inspired by it.
Its pioneers, Vladimir Tatlin and Alexander Rodchenko, along with figures like Naum Gabo, Antoine Pevsner, and El Lissitzky, reshaped the role of art in society. Constructivism touched every medium: photography, drawing, painting, sculpture, poster design and more.
For the Constructivists, art was not about emotion or tradition, but about clarity, geometry, and function. Their work still stands as a milestone, teaching us, especially as designers, how to use line, shape, and solid color to build layouts that look modern, sharp, and timeless.
➡️ To create fresh designs today, it’s worth revisiting Constructivism and understanding its principles. It was, and still is, a huge step in abstract and creative thinking and design worldwide