Mittel

Сегментация владельцев авто по-турецки :)

Interesting article about b2b mobile research. For my point of view it's more relevant for USA and EU vs Russia, due to the specifics of our market (lack of sufficient time, secrecy, doubts about confidentiality, etc.). TDI, IDI and observation are the most relevant and popular for b2b in Russia yet. But obviously it's more simple and modern, so I hope our market will move in this way step by step...

5 Ways B2B Research Can Benefit From Mobile Ethnography – RW Connect The emergence of mobile ethnography started in B2C research circles. However, the technique has now spread and is now being adopted by their B2B counterparts. The ability to use smartphones to capture insights is leading to much richer data, and B2B researchers are ready to take advantage.