Pixies studio

🌸 Polyana is a digital platform that brings together brands, bloggers, and scouts – creating the perfect ground for bold collaborations to take root.
Here, every “seed” has the potential to grow into a vibrant bloom

Throughout the project, we developed several identity concepts and chose the perfect one: the one that captivated both us and the Polyana team✨

Is your brand ready to blossom? 🌱
See more cases on our page

❤️ 12 ARCHETYPES, OR HOW TO DISCOVER YOUR BRAND’S DNA [with a little bit of humor😄]

When we work with brands, it’s never just analytics and strategy — there’s always a little bit of magic involved 🪄
Yes, branding isn’t always about Excel spreadsheets and research. Sometimes, to reveal a brand’s true soul, we turn to Jungian archetypes 😀

We use them as a playful tool. It’s not a “sacred ritual” or the only path to branding. It’s simply a way to look at your brand from a different perspective

And sometimes, that lightness sparks an insight: suddenly you realize your brand isn’t about seriousness and “expert authority” at all, but about freedom and drive.
Or, on the contrary — that behind bold visuals hides the Sage Archetype, and the brand should speak to its audience with a calm, confident voice

🖤 We believe design and strategy should feel alive. Archetypes bring more play, metaphor, irony, and inspiration into the process.
And sometimes, that’s exactly what transforms an abstract project into a brand with real character

Archetypes are just one of a thousand ways to find your unique TOV.
But sometimes, they’re the very reminder that a brand has a soul too ❤️