HSE Big Data Systems Blog

We have noticed a funny phenomenon: the less we write, the more you subscribe :) May it be vice versa?!

Generally, books are always welcome, so today we present you 16 free books on machine learning — from the very baby steps in this field to extremely specific topics that have been familiar to us for so long but still appear to be mysterious,— such as deep learning or neural networks: hackerlists.com/free-machine-learning-books/

For example, what will you say about 100 pages of "introduction" into reinforcement learning problem (an area of machine learning that exploit the environment, typically formulated as a Markov decision process)? Well, how cool it is!!!

So read and dare — and we go out from our impromptu holidays and continue to seek and publish interesting articles for you! 😌

What are you doing now? If you have a spare time or a coffee break, check 'Yet another Conference on Marketing 2016' online stream: events.yandex.ru/events/yac/29-june-2016/ (there are 2 channels)

Today on air:
- Content marketing in social networks (Leadscanner)
- Hyper-local advertising: exactly in the right place (Yandex+Nielsen)
- The digital revolution in the Mobile Programmatic market (Beeline)
- How to derive maximum benefit from the data you have (Marilyn)
- Building smart advertising campaigns based on user data (ISEE Marketing).. and many others!

Check the full program today and join the broadcast!

ATTN! Working language is Russian.

Yet another Conference on Marketing 2016, 29 июня 2016, Москва — События Яндекса События — вся информация о конференциях, школах, семинарах и других мероприятиях Яндекса — как прошедших, так и предстоящих.

Modern Trade Code - a conference on marketing, advertising and creativity, sales, technology, and other current topics in the field of modern commerce. Leading experts will share their unique knowledge and experience, solve cases, and tell what is happening in one of the most important sectors of the Russian economy.

From our point of view, one of the most interesting presentations at this event is "Technology in the Modern Trade. A great discussion about the technological future of industry", which highlights the following points:
- How to analyze customer behavior and influence it: Big Data, iBeacon and other technologies;
- No longer a science fiction: facial recognition, remote control of the visitors movement, augmented reality, neuromarketing and other technologies in the service of Modern trade;
- In Digital we trust: how to increase sales with the introduction of digital technology and mobile solutions.

Major speakers: Yevgeny Drozdov (Commercial Director in OBI), Yuriy Berchenko (Google Russia), Anton Volodkin (Operational Marketing Director in M. Video), Dmitri Mitsuk (Metro Cash & Carry, Head of Brand & Communications), Vsevolod Kuzmich (IT Director in "Lenta").

To get to the Modern Trade Code for free, fill in the registration form until 21 June inclusively: http://changellenge.com/modern-trade-code/

ATTN! The registration closes tomorrow. Working language is Russian.

Details on the venue: Moscow, 23rd of June, Holiday Inn Lesnaya

Hurry up and see you there! ;)

Today, we continue to supply you with the very basics of Python to let you feel confident with it and finally dive deep in it :)

Here, an overview of 10 interdisciplinary Python data visualization libraries is provided, from the well-known to the obscure: https://blog.modeanalytics.com/python-data-visualization-libraries/

Scroll through the Python Package Index and you’ll find libraries for practically every data visualization need—from GazeParser for eye movement research to pastalog for realtime visualizations of neural network training. And while many of these libraries are intensely focused on accomplishing a specific task, some can be used no matter what your field.

Such a grasp is usually needed to notice something interesting for your field of studies in order to know,what package look for in the very process of data exploration.

And today... our favorite column from Bernard Marr on Forbes! His article is dedicated to blockchain technology, since there’s a lot of hype in the air about it at the moment, you probably know: forbes.com/sites/bernardmarr/2016/05/27/how-blockchain-technology-could-change-the-world/

The technology was initially pushed into the headlines several years ago thanks to the virtual currency Bitcoin, and now even majors like IBM and Microsoft have announced services based on blockchain tech. Furthermore, app ecosystems are already evolving, aiming to give businesses the toolsets necessary to get involved, plus Internet of Things does also benefit from this blockchain boom — you can find examples of real projects in the article.

But HOW exactly it works and what are the future potentials — check this post and let us know what you think about this topic. ;)