Volume Ten

Poorest countries in Europe by GDP per capita:

1. 🇺🇦 Ukraine
2. 🇽🇰 Kosovo
3. 🇲🇩 Moldova
4. 🇧🇾 Belarus
5. 🇦🇿 Azerbaijan
6. 🇧🇦 Bosnia and Herzegovina
7. 🇦🇲 Armenia
8. 🇬🇪 Georgia
9. 🇲🇰 North Macedonia
10. 🇦🇱 Albania
11. 🇷🇸 Serbia
12. 🇲🇪 Montenegro
13. 🇹🇷 Türkiye
14. 🇷🇺 Russia
15. 🇧🇬 Bulgaria
16. 🇷🇴 Romania
17. 🇭🇷 Croatia
18. 🇵🇱 Poland
19. 🇭🇺 Hungary
20. 🇬🇷 Greece
21. 🇱🇻 Latvia
22. 🇸🇰 Slovakia
23. 🇱🇹 Lithuania
24. 🇵🇹 Portugal
25. 🇨🇿 Czechia
26. 🇪🇪 Estonia
27. 🇸🇮 Slovenia
28. 🇪🇸 Spain
29. 🇨🇾 Cyprus
30. 🇮🇹 Italy
31. 🇲🇹 Malta
32. 🇦🇩 Andorra
33. 🇫🇷 France
34. 🇬🇧 United Kingdom
35. 🇩🇪 Germany
36. 🇫🇮 Finland
37. 🇧🇪 Belgium
38. 🇸🇪 Sweden
39. 🇦🇹 Austria
40. 🇸🇲 San Marino
41. 🇳🇱 Netherlands
42. 🇩🇰 Denmark
43. 🇳🇴 Norway
44. 🇨🇭 Switzerland
45. 🇮🇪 Ireland
46. 🇱🇺 Luxembourg

According to the IMF, as of July 3, 2024 data

The social media marketing piece you're forgetting...

You cre
ate content to get likes, views, and shares.

And hopefully, some of those people become a customer.

According to a senior VP at Google, "almost 40% of young people are using TikTok or Instagram for search instead of Google."

And our data also shows that people are using social media to search more and more.

So why not optimize for SEO on social platforms?

Like traditional SEO, it comes down to several factors but starts with keywords.

All you have to do to find the hot keywords people are searching for on social media is:

1) Go to Answer the Public
2) Select "TikTok" or "YouTube"
3) Type in a keyword within your industry
..and it will show you every search phrase that is hot.

Most stressed countries:

1.🇦🇫 Afghanistan: 68%
2.🇱🇧 Lebanon: 65%
3.🇸🇱 Sierra Leone: 61%
4.🇹🇷 Türkiye: 60%
5.🇱🇷 Liberia: 58%
6.🇱🇰 Sri Lanka: 56%
7.🇺🇬 Uganda: 56%
8.🇨🇾 Cyprus: 55%
9.🇪🇨 Ecuador: 55%
10.🇬🇷 Greece: 54%
11.🇮🇶 Iraq: 53%
12.🇵🇪 Peru: 53%
13.🇺🇸 United States: 53%
14.🇧🇴 Bolivia: 52%
15.🇲🇹 Malta: 52%
16.🇨🇦 Canada: 51%
17.🇮🇷 Iran: 51%
18.🇹🇩 Chad: 50%

Note: Percentage of respondents who reported experiencing stress

According to Gallup (Gallup Global Emotions Report 2021-2022)

We looked at 138 domains that have continually ranked well over the last 2 years… even with all the Google algorithm changes… here is what they had in common:

1. Their content wasn’t stale - they updated their content on average of 1.35 times a year per web page.

2. Their content contained EEAT - Google talks about it and it helps make your content standout, especially in a world of AI.

3. The majority of their web pages had backlinks - 76% of their web pages had backlinks from external sites.

4. They all had internal links - almost all of their web pages had at least 3 internal links.

5. The sites all had brand queries - on average the domains received 3809 searches a month for their brand name.

6. On average they had 5 social media accounts - in order the most common social networks they used to promote their site are: LinkedIn, Facebook, Instagram, Youtube, X.

7. Their backlink growth isn’t slowing down - they are gaining more backlinks percentage wise year over year.

8. They continually optimize for click-through rates - on average each site made 114 changes to their meta tags on existing pages each year.

9. Their web pages loaded fast - their average load time was 2.2 seconds. They all also used a CDN.

Hope this helps you with your rankings.

If you are going to leverage influencer marketing, this is why you should focus on nano-influencers over micro-influencers and big, well-known influencers in general.

It's hard to make influencer marketing profitable.

Here are the stats of a beauty company running a campaign with big influencers.

Total followers: 119 million
Total cost: $11,500
Number of influencers: 32
Impressions: 10.8 million
Total likes: 114k
Total comments: 1252
Total bio link clicks: 906
Total trackable conversions: 21

The campaign wasn't profitable.

Now, here are the stats for the micro-influencers (same campaign)

Total followers: 26 million
Total cost: $1,775
Number of influencers: 137
Impressions: 3.7 million
Total likes: 34k
Total comments: 335
Total bio link clicks: 278
Total trackable conversions: 9

This campaign wasn't profitable either, but when you look at a CPA, micro-influencers cost $130.55 versus $547.62.

Now, look at the cost for nano-influencers (influencers with 50,000 or fewer followers).

15% of the sale.

That's right, with the nano-influencers, we just paid out 15% of each traceable sale.

If an influencer drove revenue, we paid them, and if they didn't drive revenue we didn't pay them.

It's that simple.

Many nano-influencers won't accept a revenue share deal, but a good chunk will.

For every 100 nano influencers we contacted, roughly 21 were interested. Out of the 21 that were interested, 16 promoted the product.

Out of the 16 that moved forward, 11 of the influencers drove sales.

11 out of 100 isn't bad.

With big influencers, it's hard to get any of them to do a performance-based deal. And with micro-influencers, it is a tough pitch as well.

With nano-influencers, it isn't too hard of a pitch. Just look for ones that have already promoted another product or service. Those are the ones that are more likely to accept a deal.