AMD Research

Google released 7 Ramadan Personas for marketing professionals to keep an eye on. See AMD Marketing for more information.

We ran a micro experiment on AMD Marketing team to examine their typical Ramadan habits in order to refine the personas provided in the google report and here were the results:
Living with family is the norm (90% of respondents)
Taking part in Iftar preparation is essential, particularly meal preparation and setting the table (72.8%)
Most team members reported decreased or unchanged social media activity (45.4% and 27.3% respectively)
Spending time with family or friends after Iftar is the most sought activity (45.5% and 27.3% respectively)
Constant or increased family visits (45.5% and 36.5% respectively)
However social media remains the most common form of entertainment followed by TV shows (45.5% and 36.4% respectively)
From these six indicators, we added an 8th persona:
Othman The Family Guy.
Othman takes Ramadan as the golden opportunity to spend more time with his family. and help out with the household. He enjoys watching TV after Iftar and going on social media on the side sometimes. Campaigns that leverage family quality time are most likely to gain his attention.

Yet this persona was developed solely based on AMD Marketing team members' responses, and here comes your part. By taking this survey we can either confirm or scrape out Othman the Family Guy and more importantly improve the instrument for further fine-grained segmentation.