Duffy Agency

Happy Holidays!

How can checking strategic blind spots keep your brand on track? Learn more in the second installment of Kathrin Bussmann’s interview with Sean Duffy about his book, International Brand Strategy.

Read part 2: https://bit.ly/3CLSUWZ

How checking strategic blind spots can keep your brand on track - Duffy Agency What is a strategic “blind spot,” and why do they play such a big role in marketing success?

How, exactly, does marketing strategy fuel business growth and how do marketing strategists work with CEOs? Find out in the first installment of Kathrin Bussmann’s interview with Sean Duffy about his book International Brand Strategy.

Read part 1: https://bit.ly/3AgCPq8

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TWM 222: How to Avoid Costly Blind Spots When You’re Growing a Global Brand w/ Sean Duffy • Verbaccino (Length: 60 minutes) This episode was sponsored by Vistatec.   Sean Duffy is an international brand strategist and the Founder of Duffy Agency, a strategic marketing agency that specializes in internationalRead More →

Thank you Kathrin Bussmann! Stay tuned for Kathrin’s interview with Sean about his book, International Brand Strategy, on the Verbaccino podcast. It will air on Friday, July 30.

Verbaccino podcast: https://verbaccino.com

Sean's book: http://internationalbrandstrategy.com

Join Sean Duffy and Laurence Minsky to understand exactly what makes a successful multinational brand.

Event Date & Time: Wednesday, July 7th (17:00-18:00 CEST/11:00 – 12:00 EST)

Sign up now.

Off The Page: Enhance your brand in international markets Discover the secrets to developing a brand with global appeal, with guidance from global branding experts Sean Duffy and Laurence Minsky.

See when it might make sense to switch from treating your brand like a graphical asset to managing it as a key driver of business growth.

Read more: https://bit.ly/3uyJ5I4

When Is the Right Time to Invest in Your Brand? The cost of investing in strategic marketing and brand management can be daunting but it pales in comparison to the opportunity cost of not doing it – here’s wh