Spin Factory

Is it possible to stay on top on trends in today’s accelerating online landscape — and must we all become Pokémon marketing experts now?

F*** Pikachu (How to Keep with Trends) • Doctor Spin The one fundamental question you need to ask yourself.

Why is it good to be a “contrarian thinker” in marketing and PR?

The Power of One Very Happy Customer • Doctor Spin Don’t stare yourself blind on trying to reach more people, because it always begins with just one extremely happy customer.

The world is not flat, so why should the web be any different?

The Web is Not Flat • Public Relations • Doctor Spin New technology might just change marketing and PR — again.

Pick a fight with someone who deserves it.

A Recipe for PR Dynamite • Doctor Spin What makes some brands so explosively exciting? And how can you replicate this 'explosiveness' for your business?