The While

Dela

Indie rock band from Stockholm, Sweden with Fredrik Norberg from Popsicle and the members of The Genuine Fakes.

13/02/2026

It’s release day! Order your copy while stocks last. Link in bio/comments.

26/01/2026

The While release their self-titled debut on vinyl and CD for the first time. Pressed in a limited edition of 100 copies, this is a collectible for fans of melodic indie pop.

Fronted by Fredrik Norberg (Popsicle) alongside Johan Bergqvist (guitar), Mårten Bengtsson (bass) and Johan Sundin (drums), The While deliver shimmering guitars, bittersweet hooks, and songs that feel both familiar and fresh. Drawing from classic indie influences while sounding contemporary, the band demonstrates impeccable songwriting and thoughtful arrangements.

Previously released singles were met with critical acclaim, establishing the album as a highlight of Swedish indie pop. This vinyl pressing presents the album in its most durable format — a document of a band reconnecting Swedish indie pop to its melodic roots.

Selected Press Quotes:

"Both fragile and hard and beautiful pop."
— Per Bjurman, Aftonbladet

"Just incredible song after incredible song. 'Close to the Bone' is like pixie dust."
— Mo Troper, Musician & Producer

"Real pop candy – every track is golden single material."
— Tomas Grip, Hi-Fi & Musik

"If someone analysed my entire record collection and distilled it into one album, it would sound like this.
— Patrik Forshage, Fokus Musik (6/6)

Pre-order link in comments 👇

23/07/2025

The While - The While - Rootsyland Om man - som jag - anser att Popsicle är Sveriges bästa och mest underskattade popband genom tiderna bör man lystra nu.

03/07/2025

Fokus Musik - Något slags fanzine reviews our album (in Swedish):

https://www.fokusmusik.se/the-while-the-while/ The While - The While :: Fokus Musik

The While - The While :: Fokus Musik Det är nästan fånigt hur perfekt och hundraprocentigt The While träffar i relation till den här anmälaren. Hade någon djupanalyserat lyssningsfrekvensen av undertecknads skivsamling och prövat att utifrån det skapa det ultimata musikaliska uttrycket hade det sannolikt landat väldigt nära ...