CCM

Today, we had a chance to provide visitors to an academic fair at Stockholm School of Economics with the experience of interacting with a robot. The robot did a pretty good job in obeying its users. In fact, it was really impressive. Eventually, however, after a number of interactions, its batteries ran flat. Clearly, those who can develop good batteries will have a promising future.

New article from CCM researchers Hanna Berg, Karina Töndevold Liljedal and Magnus Söderlund about the positive effects of service encounters for older consumers!

Happy to see you: the positive effects of in-store service encounters on the satisfaction of older consumers Although older consumers constitute a growing consumer segment with substantial buying power, not much is known about their satisfaction with retail stores and its antecedents. This study examines ...