UXtweak

AI workslop kills your team’s productivity

Does implementing AI help increase work productivity? Or does it lead to a different outcome?

Our host, Tina Ličková, discusses this topic with Vitaly Friedman in the 72nd episode of UXR Geeks - a podcast made for UX researchers by UX researchers, brought to you by UXtweak.

Watch the full discussion on our YouTube channel - link in BIO

AI Lacks Curiosity - UX Researchers Don’t

In our recent conversation with Maria Rosala, Director of Research at Nielsen Norman Group, we discussed:

• How to use AI as a thought partner, from planning to synthesis
• Practical tips for AI-assisted analysis and sense-making
• The biggest misconceptions about AI and bias in research
• Why synthetic participants are a trap

➡️Watch our full talk with Maria Rosala:
https://www.youtube.com/live/ZA707ohmyOY?si=-qfIGotHLFBAskFL

How does AI amplify data deficiencies?

Our host, Tina Ličková, discusses this topic with Vitaly Friedman in the 72nd episode of UXR Geeks - a podcast made for UX researchers by UX researchers, brought to you by UXtweak.

Watch the full discussion on our YouTube channel - link in BIO

How to interpret the SUS score?

So, we have calculated the SUS score. But what does it actually mean for your usability?

Here’s the thing. A SUS score is not a percentage. Even though it’s out of 100, you shouldn’t interpret it that way. Instead, you can use the Sauro-Lewis scale.

If your SUS score is over 79, it indicates good usability.
If your SUS score is between 79 and 72, your usability is above-average.
74 to 65 is the average usability score, and anything below 65 is below average.

If you want to learn more about calculating the SUS score, watch our full tutorial on our YouTube channel - link in BIO

Recruitment for UX research is always brutal. Don’t underestimate it.

Watch our full webinar with Hannah Knowles to learn how to recruit the right participants effectively.

Watch How to Run a 5-Day Research Sprint: https://www.youtube.com/live/ZA707ohmyOY?si=-qfIGotHLFBAskFL

Right now, we are seeing a more and more extensive use of AI in UX research. But what will happen in the next couple of years? Will we continue using AI for both quantitative and qualitative research, or will UX research stay human?

Our host, Tina Ličková, discusses the future of AI in the UX research field with Leisa Reichelt n the 70th episode of UXR Geeks - a podcast made for UX researchers by UX researchers, brought to you by UXtweak.

🔗 Watch the full discussion on our YouTube channel, link in BIO