Zanobe

Advantage+ campaigns deliver 9% lower cost per action.

Meta's automation has stopped being optional. Hotels still running fully manual campaigns against Advantage+ competitors are paying a tax on every booking, and that efficiency gap compounds across the year.

Have you tested Advantage+ against your manual campaigns in the last 90 days?

US travel makes up just 2.6% of digital ad spend: about $6.8B.

Travel is heavily under-indexed in digital relative to its share of consumer wallet.

Hotels investing aggressively right now are buying attention in an auction that's still cheaper than it should be, and that window won't stay open forever.

Is your digital spend keeping pace with how much of your guests' decision happens online?