AX GROUP

“Seoul, My Soul” is the official branding slogan of Seoul, representing the emotional connection between the city, its culture, and its people. The slogan highlights Seoul’s blend of modern city life, traditional heritage, K-culture, fashion, food, and creativity, positioning the city as a vibrant, welcoming, and globally connected destination that creates memorable experiences for visitors and locals alike.

This photograph captures tourists enjoying the iconic Gangnam Style Statue in Seoul, inspired by Gangnam Style by PSY. Located in the famous Gangnam district, the sculpture has become a popular tourist attraction and symbol of South Korea’s global pop culture influence. The image highlights Seoul’s vibrant urban atmosphere, blending entertainment, tourism, and modern city life through AX Group’s editorial visual storytelling style.

Thai Vietjet Air aircraft approaching Suvarnabhumi Airport, highlighting the dynamic aviation activity at one of Southeast Asia’s busiest international gateways. The clear blue sky and clean composition place full focus on the aircraft, reflecting the energy of regional travel, connectivity, and Thailand’s growing aviation sector through an editorial aviation photography perspective.

This photograph captures a peaceful winter landscape in Seoul, highlighting the city’s quieter and more natural side beyond its fast-paced urban environment. The calm stream, bare trees, and soft earthy tones create a tranquil seasonal atmosphere, while the elevated viewpoint and subtle haze add depth and cinematic mood to the composition. The image reflects AX Group’s premium editorial and international visual storytelling style, making it ideal for travel, tourism, nature, and lifestyle features.

Captured at the busy Tsim Sha Tsui MTR Station near the AX Group HQ in Hong Kong, this image reflects the nonstop energy, connectivity, and efficiency that define one of the world’s leading international cities.
The movement of commuters, balanced station design, and iconic MTR signage create a strong urban editorial atmosphere — showcasing Hong Kong’s modern infrastructure and fast-paced lifestyle while reinforcing AX Group’s international media and city storytelling identity.