Osellus Mobile

Why the Surface RT Failed and the iPad Did Not

Why the Surface RT Failed and the iPad Did Not At first glance, the Apple iPad and Microsoft Surface RT tablet computer look somewhat similar. But the Surface RT has not sold well. Here’s a theory why.

Virality Is The X-Factor Of Mobile-First Business Apps

Virality Is The X-Factor Of Mobile-First Business Apps | TechCrunch Editor’s Note: Joe Floyd is a VC investor at Emergence Capital Partners. Away from the fickle eyes of consumers, deep in the basement of app stores, enterprise mobile apps are fighting each other for the attention of business users. Given the restrictions of their target audience, business a..

The 5 Biggest Mistakes in Mobile App Marketing: http://bit.ly/10FWSYL

The 5 Biggest Mistakes in Mobile App Marketing However, with great power comes great responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever.