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Self esteem also comes into play in design education with regards to ego. Students are constantly and inevitably comparing themselves with each other in a learning environment. We can assume that at some point, there are design students who are not able to believe in themselves and the quality of their work. Nurturing the designer’s self esteem is essential to recognizing the designer’s ego—this is the aforementioned “be confident in your work” part. Exposing design students to tough critiques for the sake of learning is one way of doing this. Once a design student recognizes the value of their work, they are more prone to exerting their ego in future projects. The more confident and comfortable a design student is with their abilities, the better they can recognize their ego and consequently, take the time to learn how to diminish the impact of the designer's ego over the course of their education.

Sparing the Designer’s Ego The suggestion that we designers should recognize our egos was one that should’ve been realized a lot sooner.

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35 Books Every Designer Should Read We asked some of the world's top design schools to share their favorite books. Here's what they recommend for your reading list.

In the online world in particular, brands are adopting an increasingly transparent approach to branding – Google’s material design guidelines are outlined in detail on its blog, with updates and refreshes (such as a new Google Fonts, which launched last week), explained in detail by members of its creative team. Airbnb talked openly about its rebrand in 2014, creating an online tool that allowed people to adapt its new logo and responding with good humour to those who likened it to various body parts. New tech start-ups too, from apps to digital banking brands, are recognising the value in ‘open beta’ phases, inviting users to trial and give feedback on early versions of products before their official launch.

https://www.creativereview.co.uk/branding-without-walls-mozillas-open-source-rebrand/