Cleo Loque

when I was conceptualizing this campaign, i kept coming back to one image: clouds ☁️

at first, it was simple.

“Soft Cloud” was about how the product feels: light, soft, effortless on the skin.

but the more we built this, the more it started to mean something else.

it became a metaphor to how has reached heights most of us only dream of. and still, she remains one of the softest, most grounded souls I know.

that’s the story we wanted to tell. you can touch the sky & still stay rooted in who you are.

this valentines, have your cake 🍰

bts of our mini campaign as we introduce as our valentine muse 💘