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Google's mobile path to purchase report surveyed 950 US consumers across 9 different verticals (Restaurants, Food & Cooking, Finance, Travel, Home & Garden, Apparel & Beauty, Automotive, Electronics, Health & Nutrition) to assess how they researched purchases via mobile.

A key finding is the starting point for mobile research. As might be expected search was the most common starting point, but it's lower than desktop showing the importance of branded apps and mobile sites.

Mobile Path to Purchase: Five Key Findings – Think with Google What are consumers' mobile habits in the shopping process? Google partnered with Nielsen to learn about consumers' behavior and found 5 key findings. Read the study.

Welcome to Amnet Programmatic 101, It is an informative piece presented in infographs, with easy to understand charts, graphs and text to share with you the latest updates on programmatic

In this edition, we are featuring the basis programmatic information and latest update on Display and Video