Gradient Glimmer

What is a learning phase? 📚

It's a mechanism that tells you that your ad set is not spending enough and not getting enough sales. You need to get 50 optimization events per week to exit the learning phase. Launch your ad sets with a budget that allows you to exit the learning phase.

- If your ad set exits the learning phase, then the performance of that ad set will be much more stable and predictable.
- However, some brands are simply unable to exit the learning phase. Imagine a brand that sells a product with a unit price of $10,000.
- The learning phase is more important later when spending at least $5,000/day, and you need to consolidate. Until then, just take it as a point of reference.

Read captions below 👇

🔹 Lots of information

In 2024, we’re swamped in a vast ocean of content. Beautiful ads do not appeal to people like they did before. If your creativity doesn’t stand out, it’s like whispering in a rock concert. You’ve got to capture attention and do it fast.

🔹 Personalisation
Consumers today expect personalization. They want to feel like your ad is speaking directly to them. A generic ad? That’s so 2020. Tailoring your creativity to specific audiences shows you understand their needs and desires, making them more likely to engage.

🔹 The Power of Storytelling
People don’t just buy products; they buy stories and emotions. Your ad creative needs to tell a compelling story. Whether it’s through a captivating video, an eye-catching image, or a thought-provoking carousel, your story is what hooks people and keeps them coming back for more.

🔹 Platform-Specific Creativity
What works on Instagram might flop on LinkedIn. Each platform has its own vibe and audience. In 2024, successful ads are crafted specifically for the platform they’re on. Embrace the differences, and let your creativity shine where it’s meant to be.

Hope this helps!