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The phenomenon of popularity of Air Jordan

📌"Air Jordan" is firmly rooted in the culture of basketball and hip-hop, and today the price list of resellers for the first models starts at $3,000.
📌The phenomenon of sneakers goes back to 1984. Young Michael Jordan made his debut as part of the Chicago Bulls. At the same time, brands began to actively use stars for promotion, so Nike signed a contract with the guy.
📌The conditions are as follows: a fee, the release of a model under the name of Jordan, wearing sneakers for tournaments. Everything is elementary, but there are problems.
📌The first "Air Jordan" came in three colors: white, black, red. And the rules of the NBA obliged the players to wear shoes that match the uniform of the team. Therefore, the series of sneakers was expanded with a new model "The Bred": black and red with a white sole.
📌The Bred line was put into production. When the multi-thousand edition was already in stores, the NBA rules changed: 49% of a player's shoes must match the team's color, and 51% must be white.
📌It turned out like this: Michael Jordan cannot compete in tournaments in his sneakers, and the "Nike machine" is already running. The management of the company did not know what to do, but Michael took the initiative. Decided to break the rules and play with "The Bred" on his feet.
📌He was fined $5,000 for each game until the NBA rules changed. The athlete's expenses were paid by "Nike", and rumors spread about sneakers.
📌Due to Jordan's talents and misunderstanding why he is fined for shoes, a myth about "doping" sneakers with "Banned" status appeared in society. Soon, all "Air Jordan" swept off the shelves.
📌Later, there was a big interview with Michael Jordan, where he told about this story. And there was a huge demand for "Air Jordan" again. As a result, "Nike" to this day is forced to produce more and more new models, satisfying the demand for already iconic shoes.