Bitcraft Ltd

Branding | How much big Brands spent on their Logos

Pepsi: $1 million

Arnell Group redesigned Pepsi's logo to the tune of $1 million in 2008. According to Stock Logos, "The listed prices include a complete branding package unless otherwise noted."

A 27-page document, titled "Breathtaking," was full of pop-culture buzz words explaining Arnell's methodology for the redesign. The report was mocked using phrases like: "Emotive forces shape the gestalt of the brand identity."

How much are you willing to to invest in your Logo?

Web Design Business: Before you Start.

THE GOOD CLIENT:

Working with an understanding and responsive client helps
to make the development process a positive one.
Having realistic expectations and an understanding of the process is
a bonus.
A good client understands the overall picture and works with you as a team player to make the Web site a success.

Attributes of a Good Client:

*Is goal oriented: focused on the big picture
*Understands the Web environment and the development process
*Gives final sign-off and approval
*Is in agreement on deliverables, schedule and budget
*Is responsive to email and phone calls
*Has a “team”approach
*Gets you content on time
*Is part of the solution instead of the problem

This Post will be followed by the "Bad Client"

Less sometimes says More. Be Inspired.

Finding a Great Startup or Product Name

A great name wins — Here’s how to find yours If you've followed this series of articles you should be on your way to creating a strong brand. If you've missed the previous articles you can read them here, here, here and here. ...