New Wave Technologies

Good morning! Today, we are at Hotel Africana attending a program for consultative workshop on the upgrade of the National Tourism Portal.

We are currently redesigning the portal.

Problem:
-Deficiencies in international business development: limited knowledge of foreign markets, random target of clients.
- Lack of opportunities to connect to international markets including regional markets in East Africa and Southern Africa

Causes of problem:
- Weak private sector associations (insufficient dissemination of information about relevant trade fairs and B2B matchmaking events)
- No country brand strategy
- Insufficient knowledge of marketing of approaches and techniques to tap into identified market potential.

Buwembo Jacob David from training the Communications and Hansards Departments on using the new Parliament of Uganda Website.