Softworld

We're a web design firm that specializes in helping businesses like yours save money in advertisements and get more client as well as publicity through website development."
We have worked with businesses, companies and organizations in various industries for the past 7 years, through building websites and increasing business visibility on google and other search engines hence getting more clients and inquiries for businesses
Below are some of the websites we have designed.
www.softworld.ug
http://www.jimsteelfab.co.ug/
http://masisipreciousstonessprl.com/
http://kaltours.com/
http://stichtingpetersprimaryschoolmalindi.nl/
http://tsumweminerals.com/
http://www.awakeningsmilesinitiative.org
http://amarinfinancial.com/
http://abaglobaltours.com/
http://www.uccf-ug.org/
http://www.healthaid-ug.org/

Call or Whatsup on 0777188707, 0759346902 or visit our website www.softworld.ug for more information

softworld.ug

10 BEGINNER WEBSITE MISTAKES YOU'RE PROBABLY MAKING

If you run a business online or off then you understand the importance of having a website and online presence. However, if it’s your first website, or you designed your website yourself then you might have made mistakes. Luckily, a lot of these mistakes are easy to correct.
If you’re relying on your website to drive traffic your way, then you’ll want your website to be a well-oiled machine. Below we highlight the ten mistakes that most beginners make, and what you can do to fix these issues.


1. Lack Of Vision
Your website needs to exist for a definite reason, not simply because you think you should have an online presence. You need to decide upon the purpose of your website before you even begin building.

Your website must have a definite purpose, as every page on your website will work to fulfill this purpose. For example, your website could be used to build authority, source new leads, sell a product or service, give information about your business, and much more.

You’ll want your user to land on your website and immediately know what your website is all about.

2. Rushing To Market
Instead of getting your website up as soon as possible it’s important you take time to research your market first. For example, if you have an older target market you’ll need to make sure your website is easy to read, digest, and navigate.

By having an understanding of your market first you’ll be able to build a website that actually serves them, instead of simply taking up space.

3. Complicated Design
In order to have a successful website it needs to be simple, not flashy. Having an overcomplicated design will only lead to confusion.

The goal of your design should be to create the best possible user experience across your website.

4. Design Is Too Trendy
Trends come and go, but timeless design lasts forever. By building your website on the back of solid design principles you’ll be able to create a website that outlasts certain trends and fads.

Websites that rely on trends will become outdated very quickly.

5. Out-Of-Date Content
If you haven’t updated your content in years then chances are it’s not up to date with your current business, or the latest web standards. If you have older content your site your visitors may assume you’re out of business, or aren’t as innovative as your competition.

If you have a blog make sure you update it on a regular basis, as nothing looks worse than a vacant blog.

6. Poor Quality Photography
Low-quality photography, or outdated stock photography gives your website an amateur feel and won’t do a lot to draw your visitor into your website.

Images can help you build a connection with your audience, but only if they’re aligned with your message and business. Make sure you either hire a professional photographer, or use high-quality stock photos that aren’t cheesy.

7. Having Broken Elements/Links
Every element of your website needs to be working. This means you need to test all of your links and pages, so your users don’t end up with the dreaded 404 page.

You’ll also want to check all of your internal links to make sure you’re not leading your users to a dead end.



8. Poorly Designed Logo
Your logo is a central piece of your branding.

By designing your logo yourself, or getting a cheap logo designed, you won’t do much to further your branding or website. Although your logo is a subtle part of your design it can communicate a lot about your business.



9. Poor Font Choice
Font choice is another subtle element that most business owners neglect. The font you choose needs to compliment your design and increase the readability of your content.

This is when it can be helpful to consult the opinion of a professional designer. But, if you’re choosing your own font choice the simpler font is often the better choice.



10. No Call-To-Action
You must lead your visitors somewhere. A website without a call-to-action is akin to nothing more than a virtual business card. Once you’ve proven yourself valuable to your visitors you need to direct them to take action.

That action can be signing up for your email list, giving your business a call, or a multitude of other options.

Getting your website into tip top shape can take a lot of work. But, it’s time well spent because a well functioning website will help your business grow for the long-term.

3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons.

The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.

If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy.

1. Recommended By Google
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.

Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.

2. One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

3. Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there's no reason why mobile-specific keywords can't be incorporated into a responsive design site as well.

Conclusion
Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

You need your website to show your business at its very best. Our experienced team of professional designers and photographers will meet you to help you stand out from the crowd.

Website is not enough, you get the most complete and affordable digital solution in Uganda:

Your site will be ready in less than 1 month will always be up to date.

Call 0777188707 or vissit our website www.softworld.ug for more informatoin

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