Bottle Rocket

Self-service kiosks can do more than automate. When they’re designed with care, they can strengthen the human experience, support people in meaningful ways, and extend reach without losing empathy.

At Bottle Rocket, we encourage our partners to focus on where technology actually helps the journey, not where it gets in the way. That means creating solutions that work for people across different needs, contexts, and abilities.

Emma Carnes, one of our Senior User Researchers, breaks this down with a clear look at what it means to design with people at the center.

👉 Explore our team’s perspective on accessibility, thoughtful integration, and why technology succeeds when people feel seen, understood, and empowered.

Beyond the Screen: Designing Kiosks That Elevate, Not Replace, Human Experience Kiosks are everywhere, from ATMs to airport check-ins and fast-food ordering. Business are increasingly adopting this technology, driven by evolving business needs and generational preferences. However, it is important to understand that kiosks are not a cure-all for operational challenges. Without....

Oh, do we have a good read for you! 🔖

If budget cuts are looming and you're wondering how to protect your most vital projects, don't panic.

Matt Tobias's newest article, "The Great Big Budget Cut: Prioritization," offers smart strategies to help you prioritize with purpose.

Read it here:

The Great Big Budget Cut: Prioritization Healthcare ROI isn’t just dollars. See how values-based prioritization and RICE frameworks help guide smarter, mission-driven decisions.

No tricks, just treats (and some of our Rocketeers in amazing costumes)!

Congrats to our costume contest champs:
✨ Most Creative – Emma Carnes
🤣 Funniest – Andrew Ashton
🌟 Best Overall – Jenni Leder

Have a great Friday and an even better weekend, everyone! 🚀