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Our mission is to spotlight brilliantly executed email campaigns and berate the brainless and uninformed. Why? http://emailcritic.com/
03/14/2017
For the second year, we have collected and curated email marketing predictions. So what’s changed in 2017? Data analysis tops the chart and knocks automation out of the top 4.
A Curated Look at 134 Email Marketing Predictions For the second year, we have collected and curated email marketing predictions. So what’s changed in 2017? Data analysis tops the chart and knocks automation out of the top 4. The top 4 categ…
11/03/2016
Ignoring an ESPs UX will cost you big $$$...
Ignoring Usability When Selecting an Email Service Provider is a Giant Waste of Money If you’re investing in an ESP, usability can play a big role in that return on investment. So use this tips and consider it carefully.
Indiemark's Mobile-First newsletter drops tomorrow. Care to subscribe? http://www.indiemark.com/newsletter/
02/15/2015
Un-newsletter the standard email newsletter!
The Un-Newsletter Preview So I am feeling bored by standard email newsletters. I'm not alone but I am most certainly not anti-newsletter either. The newsletter has been and continues to be an effective tool but mayb...
The differences between B2B and B2C email marketing used to be clear-cut. Now they are far less pronounced...and in a surprising way: http://goo.gl/NioIW9
B2B Subject Lines That Mean Business If I'm lucky, a B2B email subject line grabs my attention followed directly by a horrible B2B subject line. That happened this morning.
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