Flashpointlabs

https://flashpointlabs.com/the-two-ways-to-market-part-ii/

The Two Ways To Market Part II - FlashPointLabs Explore the two fundamentally different ways to market - science vs. art - and why consumer-respecting, data-driven marketing is the future. A must-read for any business rethinking its growth approach. Part II of III.

https://flashpointlabs.com/chatgpt-and-midjourney-and-why-most-dont-need-to-fear-the-bot-revolution/

We’ve crossed these technological Rubicons before. And the outcomes were nothing like what was predicted, whether it was the creation of the typewriter, the importation of small and affordable motion picture cameras from Europe (viz. Arriflex and Bolex), affordable HD prosumer digital video cameras or digital musical instruments, or whether it was desktop software allowing uncoordinated people to create computer art.

Each time, pundits and purists declared the technology would make man the ‘servant’ and not the ‘master’. That it would dehumanize us and destroy the human touch, the human factor. That never happened. Not one time.

But these technological inflection points did have an impact and follow a pattern. They invited charlatans, changed the win distributions to favor the very best in a given field, and generally elevated everybody's game.

ChatGPT And MidJourney And Why Most Don't Need To Fear The Bot Revolution Brief article on why ChatGPT and MidJourney will not significantly change the fields of writing or art creation.

https://flashpointlabs.com/guaranteed-marketing-wins-regardless-of-your-sales-funnel-health-or-line-of-business/

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business

🏆 1) Survey Your Current Customers And Understand (For Certain) Who They Are And What They Want

🏆 2) Implement A CRM And Email Solution; If You Already Have One, Segment It And Delete Dead Contacts

🏆 3) ‘Keep The Lights On’ For Channels That Are Not Performing; Never Surrender A Channel

🏆 4) Spend More Where You Have Positive ROI (Scale Away), But Watch For The ‘Plateau’ (Where Additional Spend Makes No Difference’), And Back off

🏆 5) Get Friendly With Google My Business, Google Shopping (eCommerce) Reviews, And AdWords

🏆 6 ) Make Your Website Beautiful And Useful

🏆 7) Give People A Reason To Visit Your Site With Buyer- or Customer-Centric Content (Stop Talking About *You* And Talk About *Them*)

🏆 8) Develop A Sales Ladder

🏆 9) Get Wild To Get Attention

🏆 10) Brush Up On Marketing Basics (Product, Placement, Pricing, Promotion)

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business List of 10 things you can do to quickly boost traffic, leads and sales online.

A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but we have compiled our own list of worst practices (methods, technology, techniques) in use today. We also explain why we’re seeing what we are.

FlashPointLabs' Top Ten List Of Marketing Worst Practices And Technologies List of marketing practices consumers despise.