K2MD

A camera. A community. And a building with an incredible story. We spent an ordinary day at Amy Biehl High School, following students, staff, and teachers through their everyday, and what we found was anything but ordinary. Kids who are unapologetically themselves. Teachers who genuinely love what they do. A community built around curiosity and empowerment. Then, there’s the building itself: a stunning historic former post office and courthouse in the heart of downtown Albuquerque, charming enough to double as a Hollywood film location (yes, that’s the Oppenheimer courthouse). The story was always there. We have the privilege of telling it.

Despite major federal shifts to health insurance in 2025, BeWell, New Mexico’s Health Insurance Marketplace, reached record enrollment for the third year in a row, while other states saw steep decreases. That momentum reflects a focused communications effort to prepare New Mexicans. It is also largely a result of state-funded assistance that has kept coverage within reach. However, those subsidies expire June 2026, putting thousands of New Mexicans at risk of losing essential care. We partnered with BeWell to share real voices of New Mexicans whose lives depend on state support, underscoring why continued investment in affordable coverage matters now more than ever.