Building Blocks Digital

A message lead is not waiting for your office to get around to it.

This video explains how HVAC and plumbing companies should handle Google LSA message leads when the customer chooses chat instead of calling. The response needs to be fast because Google may even show you that the same customer messaged other businesses.

The important move is to stay inside the channel they chose. Reply inside Local Services Ads when possible so the conversation stays clean.

Do not send a message that says, “Call us and we’ll get you scheduled.” If they wanted to call, they would have called.

Instead, lead the conversation. Ask for their name, best phone number, address, and the problem they need solved. Then offer two specific appointment windows and keep the booking moving.

Watch the video and use it to turn message leads into scheduled estimates instead of dead threads.

How HVAC and Plumbing Companies Should Respond to Google LSA Message Leads Did you know that Google Local Services Ads message leads can be ju...

Open the lead. Listen to the call. Decide what happened.

That is the new approach inside Google Local Services Ads. The old manual dispute workflow is no longer the main way to clean up bad leads, so HVAC and plumbing companies need a better habit: review every lead and give Google accurate feedback.

Rate the good ones so Google understands what you want more of. Rate the bad ones so spam, wrong services, duplicates, job seekers, and calls outside your service area do not keep muddying the account.

Then use “booked” carefully. A booked lead is not closed revenue. It means the customer committed to a real next step, like an estimate, walkthrough, or appointment.

Read the article and use it to make lead review part of your daily LSA cleanup.

How to Dispute and Rate Leads From Google LSA Learn how to dispute and rate Google LSA leads, improve lead quality, and manage your account more effectively. Contact Building Blocks today for LSA support.

Your LSA report is not trying to tell you everything. It is trying to tell you enough to make better decisions.

The most important distinction is simple.

Visibility is not the same as performance. An impression means your ad showed. A charged lead means Google counted the interaction as a lead. A booked job means your team actually converted the opportunity.

That is why absolute top impression rate deserves attention. It shows how often you are winning the first LSA position, where a lot of customer attention goes first.

Swipe through the slides, then save this for your next LSA report review.