Ripe Inc.

The big fight is scheduled for Saturday, May 18. The winner will become the first undisputed heavyweight champion of the world since 1999. 🥊

Speaking of champions, if your brand is still in the amateur ranks, we'll help it turn pro. If it's up and coming, we'll get you to the top. If it's already a regional champ, we'll work to get you nationally ranked, with an eye on the championship belt. 🏆 We'll get you in shape, maximize your training, and always be in your corner. 🥇

Sol Housing, formerly known as the Greater Albuquerque Housing Partnership (GAHP), is an amazing not-for-profit organization here in . They specialize in the planning, design, construction, and management of multi-family housing communities that are affordable, creating beautiful, stable, comfortable environments where residents don’t just survive, but flourish 🌱. They approached us to help peel back the layers, articulate their core values, and gain insight into their identity and public perception. This all led to developing a new name and brand identity - never an easy process - but we definitely had fun working together 😊. The new name and logo evoke the warmth, light, and hope that Sol Housing brings to the community, symbolizing the comfort and security of home ownership 🏡.

Turning to the visual representation of these values, the logo design (with a little wink 😉) draws inspiration from clay sun decorations commonly found on porches of homes in New Mexico. At the center of the sun, the friendly face symbolizes the organization's dedication to creating not just physical structures but also nurturing environments that encourage human connection and prioritize the well-being and happiness of the people who live and work in our communities.

The chosen design was by our talented Jacobo De la Rosa, who hails from Ciudad Juárez, holds a BA in Graphic Design from the University of Texas, and now contributes his expertise here in at Ripe; he brings fun, boldness, humor, and valuable skills to our team.