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11/16/2023
🌊 Amazon's Bedrock generative AI service launch is making waves!
Allowing AWS customers to personalize AI models with their data, Bedrock enables them to create AI "agents" for tasks like travel booking and inventory management, all via an intuitive API. Soon, Llama 2 from Meta joins Bedrock's AI lineup, alongside AI21 Labs, Anthropic, Cohere, and Stability AI models.
Amazon takes pride in being the first to offer Llama 2 with both 13-billion and 70-billion parameters in a "fully managed generative AI service." This integration uniquely pairs with AWS services, including secure connections through AWS PrivateLink.
Amazon's innovation extends to its Titan Embeddings model, converting text into numerical representations for search and personalization. Supporting 25 languages and processing text of around 6,000 words, it competes with the latest OpenAI embeddings.
🚀🌐🤖
📊 Which Scoring Is Good? 🤔
Now that you know how scoring is performed and why it is done, let’s consider a trickier question: how can we tell if our scoring is good? To find the answer and give explanations, we’ll have to draw yet another analogy from the banking sector. 💰
Banks can change their credit score threshold depending on the circumstances. Larger, more affluent banks can approve a loan for a borrower with a lower credit score. Smaller ones, however, will only lend to highly reliable individuals since they can’t afford to take risks. The same logic applies to email marketing. Sometimes, a score of 100 is enough for a subscriber to be on a mailing list. And sometimes, even a score of 400 is below the threshold. Every website is unique and has a one-of-a-kind subscriber dynamic. To make the final decision, algorithms take numerous factors into account, including the situation on the website, its mailing resources, and the business strategy. Are we interested in growing our subscriber list or consistent performance? The final decision depends on the answer to this question, as well as many others. 🤷♂️🤷♀️
As you can see, scoring is a complicated concept. This is why we have introduced an additional notion – the scoring rank. This video explains what scoring rank is and how you can use it in your campaigns: 🎥✨
Score to Soar!🚀
Ever wondered how to strategically detect and target active subscribers for email campaigns? Let's talk about the power of scoring in email marketing! 🎯
Scoring is akin to assessing engagement, derived from the verb "to score." When we apply this concept to email marketing, we're essentially appraising our subscribers' engagement with the emails we send out. The score we assign reflects the level of engagement, helping us identify the most active subscribers—those who frequently open emails and click through.
Just like when you want to take out a loan, banks assess your creditworthiness and give you a credit score, say 100 or 300 out of 800, based on specific criteria. In email marketing, scoring works similarly. If a subscriber's score tops the threshold for a certain website, they are considered engaged. They show high potential for opening and clicking, making them ideal for inclusion in mailing campaigns.
This scoring system allows us to make smarter choices when creating our email campaigns. It's about focusing our efforts on those with higher scores, engaging with them more and optimizing our campaigns. Just like in lending, where credit scores determine loan approval, scoring in email marketing helps us tailor our content to the right audience, ensuring our emails hit the mark.
Remember, these scores are unique to each website. A subscriber may have different scores for different platforms they're subscribed to. 🔄
We’ll explain how Inbox Suite meticulously calculates these scores in our next post. Stay tuned and get ready to dive deep into the fascinating world of email marketing analytics🚀💡
09/08/2023
Enhanced Features for Your Email Campaigns by Our Friends at Ampier! 💌
These updates offer practical solutions to improve your email creation process.
🖌 Saving Custom Assets in Ampier Builder 🖌
Say goodbye to repetitive design work! With the latest update, Ampier Builder allows you to save custom assets separately in your account. This enhancement simplifies your email creation process, saving you valuable time. ⏳
Here's how it goes:
1. Customize any original asset to your preferences.
2. Save it separately in your account.
3. Add tags for efficient organization – also a new feature!
🔍 Tag Filters for Ampier Builder Assets 🔍
The Ampier Builder is continuously evolving, and its content library is growing by the day. To make your search for the perfect asset effortless, Ampier has introduced tag filters!
This update ensures you can:
✅ Easily locate the assets/content you need for your campaign.
✅ Improve your workflow with streamlined asset discovery.
🚀 New Export Options: Choose Your Preferences 🚀
In response to feedback from Ampier users, we've added new export options when exporting from Figma.
You can now choose whether to export the AMP and TJML versions. Excluding those can reduce rendering time, offering greater flexibility in your exports. And flexibility is key! 💪✨
We value your input and strive to enhance your email creation experience!
Stay tuned for more updates as we at Inbox Suite continue to improve email marketing with Ampier's collaboration.
08/21/2023
Explore a new dimension of AI with us – the subtle art of multivariate testing. Enhanced by AI's analytical prowess, it's been quietly reshaping campaign optimization for quite a while.
Our article, "Beyond A/B Testing: Experiment with AI-Powered Multivariate Testing," will take you on a journey into the world of AI-driven experimentation. Uncover insights into how AI's nuanced approach allows you to dissect multiple variables simultaneously, refine your strategies, and make data-backed decisions.
Read the article: https://inboxsuite.com/articles/beyond-a-b-testing-experiment-with-ai-powered-multivariate-testing/
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901 N. Pitt Street, Suite 325
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