Wright IMC

The marketing that's actually growing your business might be the stuff your reports say isn't working. Trust the dashboard, and you'll cut the very thing that's feeding you.

Attribution can only see the last click before a sale. It can't see why someone already trusted you or searched for your name in the first place. That demand came from somewhere, but it never shows up as the last click, so it looks like it did nothing. The easy-to-track channels get the budget, the demand creators get cut, and the pipeline quietly thins.

In today's Marketing Minute, I break down why the channels that create demand never get the credit and how to judge them differently.

Watch and subscribe for daily Marketing Minutes.
Sponsored by TexasCMO. Fractional CMO services for businesses that need senior marketing leadership without the full-time cost. texascmo.com

You're spending most of your budget chasing people who've never heard of you. Meanwhile, the easiest sale you'll make this year already gave you their credit card once.
The hardest part of any sale is earning trust for the first time, and you already did that with your existing customers. But most businesses treat the closed deal as a finish line and point all their marketing at strangers. Your warmest, highest margin audience is the one that already bought from you, and almost nobody markets to them on purpose.
In today's Marketing Minute, I break down why expansion should be a marketing job and how to unlock revenue that's already within reach.
Watch and subscribe for daily Marketing Minutes.
Sponsored by TexasCMO. Fractional CMO services for businesses that need senior marketing leadership without the full-time cost. texascmo.com