Pink Media

Over the past few years, a strong part of our LGBTQ+ advertising portfolio has been in the world of mobile apps, placing clients in a highly geo-targeted, full phone screen environment, which for the right client, has provided amazing performance both in terms of brand recognition, as well as click-throughs and conversions. Focusing on full-screen ads only, and targeting the ads to very specific regions around the world, we've achieved click-through rates close to 5% on many of our campaigns. Our most common mobile app platform has been Grindr, but recently we've begun working with Sniffies as well, now considered #2 in the men-seeking-men mobile app category.

Over the past few years, a significant part of our LGBTQ+ advertising portfolio has focused on mobile apps, allowing clients to engage in a highly geo-targeted, full phone screen environment. For the right client, this strategy has delivered impressive results in terms of brand recognition, click-throughs, and conversions.

By concentrating on full-screen ads and targeting specific regions globally, we have achieved click-through rates close to 5% on many of our campaigns. While our most common mobile app platform has been Grindr, we have recently expanded our efforts to include Sniffies, which is now recognized as #2 in the men-seeking-men mobile app category.

For more insights, visit our blog.
https://www.pinkmedia.lgbt/blog/SniffiesApp.html

If you're planning to Visit Palm Springs on Monday, go see this great Holiday concert. Use the BOGO code JOY to get 2 for 1 tickets (available for a limited time on certain seats)

Dec 22: Pops at The Plaza Get Your Tix Palm Springs, meet your new holiday tradition: Palm Springs Pops: the Most Wonderful Time of the Year! Celebrate the season with a feel-good concert of holiday cheer featuring everything from carols ("O Holy Night") to pop songs ("Santa Baby") to classics ("White Christmas") performed by the Palm Springs Pops and some very special guests including the Coachella Valley Classical Voices, local favorite singer/actress Lizzie Sosa, the Palm Springs Gay Men's Chorus, cabaret star Carole J. Bufford, songs and storytelling from KESQ-TV's Peter Daut, and even a visit from Santa. This musical celebration will leave your heart full and spirits bright. Get your tickets here: https://www.ticketmaster.com/event/0A0062D7DBF05924