Content Savvy

We're at DF #12 tomorrow. Looking forward to the experience!

Don't Mistake Social Insight For Scientific Research.

One of Ten ways to use sentiment analysis to gain competitive advantage. http://goo.gl/PTaE0

10 Tips: Tap Consumer Sentiment On Social Networks Facebook and Twitter can serve as real-time consumer focus groups, but watch out for 'channel biases' and think beyond your brand. Follow these 10 pointers for effective use of sentiment analysis technologies.

Why hitting that unfollow button on Twitter may do more harm than good http://goo.gl/nOnZt

Why You Should Embrace Twitter Lurkers There are many Twitter lurkers, searchers, and readers who may never tweet, but still have a great deal of value. Here's why.

5 tricks of the trade for making big data, press monitoring, and social media one big happy family goo.gl/S3ogZ

The Big Data Impact on Social Media Marketing | Social Media Today Neal Schaffer is the President of Windmills Marketing, a social media marketing strategic consultancy that has helped several companies from a variety of industries with their social media strategy creation and implementation. He is also the author of the best-selling LinkedIn book on Amazon, "Wind...

Marketers and Data Scientists: A Love Story in 3 Acts http://goo.gl/cFSJs

Marketers and Data Scientists: A Love Story | Business 2 Community While it may never light up the silver screen or show up in the pages of a dime store novel, there is a burgeoning romance between smart marketers and data