Josh Frye

Create Lookalike Audiences: Utilize Facebook's lookalike audience targeting by providing a list of high-quality customers. Facebook then generates a larger audience with similar characteristics, improving ad targeting and lowering costs.

Simplify Landing Pages: Streamline landing pages to maximize conversion rates. Focus on a single goal—lead generation—and eliminate unnecessary elements. Minimize the information requested from users to reduce cognitive friction and enhance the likelihood of conversions.

Optimize Landing Pages: Ensure that your ad's destination (landing page) is optimized for conversions. The landing page should be relevant to the ad, have a clear CTA, and provide a seamless user experience.

Set a Realistic Budget: Establish a budget aligned with your campaign objectives. Test with smaller budgets initially, then scale up based on the performance of your ads.