Lingo Definition and Design

http://www.forbes.com/sites/lorikozlowski/2012/05/08/branding-your-start-up-how-soon-is-now/

Branding Your Start-Up: How Soon Is Now? - Forbes To get off the ground, early stage companies need a lot of help. We often hear the word “lean” passed around the lexicon. One CEO, two engineers -- and voila! A company. But there may be more to launching a start-up than a killer app or product. Many public relations, branding, and marketing profess...