Three Seven

Most marketing dashboards are just very expensive wall decoration. 🪞

If you look at your report and you’re not sure what to do next — that’s not a you problem. That’s a reporting problem.

After every review, ask yourself three questions:
→ What do we scale?
→ What do we cut?
→ What do we fix?

If you can’t answer at least one, your dashboard isn’t doing its job.

The fix: build it around decisions, not metrics. Start with what your team needs to act on — then work backward to the data.

Save this. Then go audit your reporting setup.