Springboard Strategy Brand

Springboard Strategy Brand

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Brand stories are unique to every organization and require serious digging to uncover their character. But here’s our difference.

07/15/2025

July 2025

Arlington Heights, IL – Springboard Brand received two gold awards and one merit award in the 42nd Annual Healthcare Advertising Awards competition. The categories for the Gold Awards were for Logo / Letterhead Design – Identity Development, and Employee Communication Program – System Rebrand, and the Merit Award for the Total Advertising Campaign – Powers Health Brand Launch.

The 42nd Annual Healthcare Advertising Awards with over 4,300 entries, makes the awards the largest and the most well recognized healthcare advertising awards competition. A national panel of judges are engage in reviewing all entries on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

There were 431 entries presented with Gold awards, 267 entries with silver awards and 178 entries with bronze awards.

The complete list of winners can be found at:

https://healthcareadawards.com/winners-list/winners-list-42nd-annual/

Springboard received the Healthcare Advertising Awards for the following:

Gold Award: Powers Health – Logo / Letterhead Design – Identity Development
Gold Award: Powers Health – Employee Communication Program – System Rebrand
Merit Award: Powers Health – Total Advertising Campaign – Powers Health Brand Launch

12/19/2024

Our Special Wish of Hope & Peace for the New Year

As the holidays and New Year are literally upon us, I really do wish for “Peace on Earth.” It’s the oldest greeting out there and one that’s often said as a default. Like saying, “I’m fine, you?”

But as we enter 2025, I really do hope for peace, co-existence, patience, and kindness. I know that sounds cliché, but in today’s world, it’s anything but. We have wars around the globe, hostages in many countries, and shootings – both targeted and mass – against industry leaders, politicians, and sadly families and school children. There are clashes with nature, science, and religion. Yes, we are certainly in a tumultuous time, and that’s why a quote from the days of Dickens seems to fit very well here; “Peace on Earth.”

We can all contribute, whether it’s our own acts of kindness or just being patient and understanding with each other. It’s also about learning before reacting and hearing before forming opinions, holding ourselves and others accountable for unacceptable behaviors and words that create hate, violence, and negative disruption. I know this sounds like a panacea (with all the letters of “peace” found in the word) but I have to, want to, believe it’s doable.

This year will stir up strong emotions stemming from new leadership and campaign promises, not just here in the U.S. but throughout the world. Let’s react and act civilly and wisely. There are ways to protest and oppose, support and encourage without creating more chaos. Start with yourself and find peace within. Reach out to your family and extend to friends and your communities.

Maybe that Christmas and Hanukah start on the same day this year, an occurrence of about every one or two decades, is a sign that forces in the world can co-exist and find peace.

I really do wish for “Peace on Earth” this year. And I wish for health, safety and connectivity for all of us. Take care of yourself and be healthy. As best you can control it, stay out of harm’s way. And be connected to something. A faith, cause, group of friends and/or family. These are proven ways to find peace within, and if we all do it together, perhaps “Peace of Earth” is more than just a throwaway line; it’s a real outcome and difference that we can make in our world and our lives. I wish that for you, me, and those I hold dearest.

Peace on Earth,
Rob

10/03/2024

Enfranchising Referral Sources is a Key Strategy for Healthcare Brands

As your healthcare branding strategy takes hold, it no doubt reflects a wealth of research on key audiences including your consumer base, internal stakeholders and key community members. There are most likely robust persona developments, customer mapping and online journey documentations that your team have outlined and committed to in terms of reach and activation.

And while it’s not new news, there remains a vital audience to incorporate into your healthcare brand strategy and budget as your marketing plans firm for the next year; referral sources.
Read more . . . https://www.springboardbrand.com/key-strategy-healthcare-brands/

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