Bowman Design + Direction
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Brand > Consulting > Strategy > Design > Development We invent well designed brands, strategies and user experiences.
I’m excited to share the launch of the new https://netfoundry.io/ website, which began as a small 25-page design and evolved into a comprehensive overhaul of business, brand, and marketing strategy.
NetFoundry’s CEO, Galeal Zino, and Chief Marketing Officer, Bill Zujewski, entrusted me to lead an in-depth strategy session that laid a solid foundation for this transformation. Through a thorough discovery process, we refined the product stack, clarified brand architecture, conducted competitive analysis and S.W.O.T., and mapped out engagement strategies across personas, products, and industries. This collaboration resulted in a cohesive business strategy, visual storytelling, and messaging that perfectly aligned with NetFoundry’s goals while simplifying their solutions for a more streamlined customer experience.
Building on this foundation, I developed a brand strategy that included industry color analysis, color palette, typography, infographics, and logo compositions. Next, I designed and developed a custom content management solution optimized for content marketing, engagement, analysis, and lead generation.
The final product reflects NetFoundry’s innovative approach to secure, scalable connectivity solutions. As the only embeddable Zero Trust network solution, NetFoundry empowers solution providers to seamlessly integrate scalable, high-security networks into their products.
The new brand positioning is visualized through the three endpoints, securely transforming and connecting through the logo’s center representing the NetFoundry Console. The identity and scalable brand system highlight the fluidity and organic nature of their self-healing secure overlay fabric network. This system ensures that every endpoint—whether customer, device, or industry—is securely connected and protected, demonstrating the depth and adaptability of NetFoundry’s offerings.
During my research, I noticed that traditional network marketing often prioritizes network connections over the people and devices being protected. I wanted to shift this perspective by highlighting the customer, device, or industry, placing them at the center of the circle endpoints, enveloped in the NetFoundry protective Zero Trust Overlay.
Thank you, Galeal and Bill, for the opportunity to collaborate with you. I’m proud to have been part of this journey and look forward to future projects where strategy, creativity, and technology intersect!
08/02/2023
08/02/2023
06/13/2023
05/03/2023
https://roisolutions.com/news-and-events/the-cobblers-children-received-new-kicks-roi-solutions-expands-with-a-new-brand/
It was a pleasure working with the team at ROI Solutions and creating their new Brand and marketing constellation, including their new website we launched last night.
ROI Solutions provides the best products and services that enable nonprofit organizations to change the world with their data. ROI Solutions’ new Brand promise and tagline, “Change the World with Your Data.”
At the heart of the new Brand is the beating heart of ROI Solutions, “Connecting Hearts.” Company values engender high respect for everyone, a commitment to give back 1% of annual earnings to nonprofit organizations, and a singular focus on client partners’ success.
The creation of the new Brand started from the foundation up. Gina VanderLoop, Derek Drockelman, Jason Robbins, and I started with honing in business strategy and messaging through discovery. Next, a new Brand strategy was created to guide the creative direction of the new identity, including a primary company logo with supportive product identities. The logos symbolize the solutions and services ROI Solutions provides their nonprofit clients with heart, passion, and purpose to help them succeed in their missions.
A bold and clean typeface was selected to extend into custom and consistent stylesheets, a vibrant new color palette was adopted, and custom imagery and illustrations were folded into a digital brand standards guide organized into a readily available library of assets.
The Brand was created to represent the vibrancy, energy, and growth of ROI Solutions and its clients.
Their clients described ROI Solutions as intellectually curious, committed to our clients, bold, fun, funny, quirky, and different. They are proud of those adjectives and the distinctions they represent. When we were designing the website, they wanted to encapsulate those differentiators in a fun, engaging, and thought-provoking way. Instead of the staid greys and blues on most nonprofit technology company sites, we opted for bold colors, for movement and dynamism, and for actual thought-provoking artwork that would inspire a visitor to reflect on how better technology and processes, combined with unwavering client dedication from staff who lead with their heart can help transform a nonprofit organization to a data-driven leader.
The new website was developed in a customized content management solution scalable by the ROI Solutions marketing and IT team members.
The new Brand constellation continues to scale the new marketing strategy and influence additional initiatives like advertising and marketing campaigns, email newsletters, landing pages, Zoom backgrounds, social media branding, trade show booths, infographics, datasheets, whitepapers, presentations, videos, and apparel.
The Cobbler's Children Received New Kicks. ROI Solutions Expands with a New Brand. ROI Solutions provides the best products and services that enable nonprofit organizations to change the world with their data. This lies at the heart of ROI Solutions’ new Brand promise and tagline, “Change the World with Your Data"
01/17/2023
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