Echero

Social media is a severely underrated branding tool.

This is a great space to educate customers on what you do, what sets you apart from your competitors, and what makes your company so unique.

However, a lot of business owners, ✨myself included✨despise utilizing social media because it can be so personal. (Seriously, I know you don't want to see my face all over your feeds)

Other businesses view social media as just another box to check off of their digital marketing checklist, making their posts unengaging and defeating the whole purpose of the campaign.

What do you find is keeping you from running the most effective social media strategy for yourself or your business?

"You are who you hang out with."

Am I the only one that heard that constantly growing up?🤔

Either way, it is the best way I know how to explain backlinks to business owners.

Search engine bots want to see your website connected with other websites acros the web, and the quality of those other websites matters.

For mid companies competing with big business, there are additional ways to signal authority to search bots.

How are you factoring this into your digital marketing strategy?

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