Rotanz Design

Had the honor of moderating last week’s panel: Lessons Learned the Hard Way. Thanks for the fun and insightful conversations and to everyone that came out !😎

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Presenting a new logo and brand update for Town Farm ! Jenny of Walker Town Farm has been in business for 5 years now, growing gorgeous flowers at her homestead in Black Mountain, NC. I designed her website years ago and loved working with her so I was honored when she asked me to redesign her brand this year. She had outgrown her old logo and was ready to go through my custom process.

Jenny is a farmer and florist specializing in everyday arrangements, CSA bouquet subscriptions, wholesale flowers for florists and she also hosts workshops and U-Pick events. Her goal is to be “beyond organic” using regenerative and sustainable practices, no chemical use, and creating a healthy environment and habitat for her land, birds, insects and pollinators.

To Jenny, the flowers do more than provide beauty, they create joy and help show people how much they care. A bouquet makes things feel special and is an act of love. Her ideal clients prioritize seasonality, want to buy flowers that are growing at that time of year and appreciate her beyond organic approach. This isn’t an upscale floral design... she wants her flowers to be attainable to everyone and not feel high-end or fancy.

Visually, Jenny wanted the logo to be fun and whimsical, homegrown but professional. Fresh and farmy and classic and not upscale or sophisticated. She wanted her brand to feel fun and happy. This is a brand you’re going to see at Farmer’s Markets, not immersed in the wedding industry. Since the word “flowers” isn’t in the business name, we decided to include flowers in the design so people can quickly understand what the farm specializes in. It was also important that they looked like cut flowers and not wild flowers. The color palette gives you that rustic farm look and the hand-drawn flowers provide an organic feel. The sassy (and hilarious) WTF brand mark features a mason jar to hone in on that down-to-earth vibe. Nothing fancy here!

If you’re interested in buying some of her flowers, you’re in luck! She’ll be at the Black Mountain Farmer’s Market Black Mountain Tailgate Market this Saturday, May 4th. You can also check out her website walkertownfarm.com for more buying options.

When I launched my new website I just let my old blog posts go to the wayside since I hadn't blogged in YEARS. I was leaning towards starting fresh and not carrying the posts over to the new site. Not long after I launched my new site, I received an email from someone asking if I could share an article from my archives since she had found it "enormously helpful". The post she was referring to was a guest post written by Anna Laman called "Why you’re stuck writing your website copy – and how to fix it". I was kinda blown away that someone in another part of the world had bookmarked this article as she was writing the copy for her own site. I'll be honest, it was really good for me to revisit this one too as I edit and update the copy on my site. Writing for your own site is HARD, but Anna shares some really good advice. This inspired me to go through my old posts and bring some back from the archives. So here's the first one! I'll be adding a few more and maybe JUST MAYBE, I'll start blogging again.

To read the post, visit rotanzdesign.com/blog/website-copy