Engage Media

ALERT:

The Brewer’s Association, a non-profit that promotes & protects small & independent craft brewers, just launched a campaign to promote their ‘Indie Seal’; a visual that allows craft brewers to show consumers they’re supporting small business anytime they see this logo on their favorite brews!

to that! 🍻

FITNESS, ATHLETIC, WELLNESS & MEDICAL BUSINESSES...here’s an to keep your 👀 on:

💦 Hydration powder, LiquidIV, just secured $5mil in a Series B funding round led by CircleUp Growth Partners, TQ Ventures, music producer Kygo, & Washington Nationals player Adam Eaton

Their CEO & Founder recently confirmed their newest sleep products are also coming later this year. Through their growth they’ve expanded their Giveback Mission to defeat Global Dehydration by donating 300,000+ packets in 2018 alone (awesome!). Additionally, they’ve significantly expanded their marketing suite (bringing on a Mktg VP, Media Mgr, & Mktg Mgr), and show absolutely no signs of slowing down.

Traditionally, they’ve tended to rely on social media activity through Instagram, Twitter & Facebook to reach consumers, but are ripe to amp up brand awareness growth plans shortly.

For the potential to talk partnerships, start those conversations now!

Happy from the 4-legged Engage Media crew! 🐶🐶

Recap: no surprise they’re all sales, strategy & business books (except one! 🐕)

Picked up some new ones & revisited a couple classics (👀 all those sticky notes)

The Challenger Sale by: Matthew Dixon & Brent Adamson
Our go-to sales classic, very simply summed up as: always be your clients’ trusted advisor and consultant
Always By My Side by: Edward Grinnan
After losing a foster dog this summer, we were given this book. Be prepared with plenty of tissues for all the feels in this one about the love and loyalty of man’s best friend
10 Leadership Contracts
Written & published for my husband’s company, this short-but-sweet take on great leadership outlines accountability management techniques to build and grow a successful team
Thrive By Design by: Don Rheem
I had the pleasure of meeting Don after hearing him speak last month about the importance and impact of highly engaged, A-player employees. If you’re more of a viewer than a reader, check out his TED Talks!
Good To Great by: Jim Collins
Another sales & strategy staple that we always learn something new from, like expanding growth beyond stagnation to the next level, no matter how many times we revisit it
Steve Jobs by: Walter Isaacson
We’ve been reading this off-and-on for quite a while; what a testament to tenacity, drive, and resiliency.
What have you been into? 📚