Lightmark Media

[Case Study] Pacific Private Money Website Redesign

Pacific Private Money is a private money lender and investment fund specializing in real estate-backed loans for California borrowers. Founded in 2008, they have since funded over 1,200 loans totalling over $350M while continually delivering with speed and reliability.

They faced a problem: Their outdated PPM website did not address the needs of its two target audiences.

Lightmark started from the ground up with the redesign project, developing SEO and UX details from the back end that would maximize PPM’s search rankings and conversions.

In addition, their website was designed to be fully optimized for mobile and tablet users.

Most importantly, Lightmark began drafting clear, articulate messaging toward their target audiences.

Due to their expertise in real estate, Lightmark was able to accurately communicate why PPM is the premier source for non-conventional financing to borrowers and an accredited investment option for investors.

As a result, PPM witnessed an increase in both unique visitors and website conversions on a percentage basis compared to prior time periods. This is because their website was now more easily accessible and faster than ever.

Converting website visitors to clients has always been a goal of PPM and now with Lightmark’s help, they are attracting more investors and borrowers to their site who are becoming PPM customers.

Penn Capital, a Philadelphia-based private equity firm, successfully raised $6.5M from Accredited Investors to acquire Creekside Athens, a 98-unit multifamily property in Huntsville, AL, despite economic uncertainty.

The challenge involved generating new Accredited Investor leads through various platforms and nurturing these connections to secure investments.

To overcome this, a nationwide marketing campaign was launched by Lightmark Media, targeting Accredited Investors through:

-Paid advertising on Facebook, Instagram, LinkedIn, and Google
-Email and SMS marketing campaigns
-Long-form articles and organic social media content

Lightmark’s campaign emphasized the capital-protective aspects of the acquisition while highlighting the potential for attractive returns. This approach generated over 200 new Accredited Investor leads.

Relationship-building efforts included:

-Regular updates
-Educational and inspirational emails and texts
-Interactive webinars

These strategies successfully brought in $6.5M of Accredited Investor capital, enabling Penn Capital to complete the acquisition as scheduled.

To learn the full approach behind these results, read our full case study here: https://bit.ly/3FDTaxT